Marketing Communications Manager
Katie Goodrum joined ISG in 2016 as the marketing communications manager responsible for our global retail and hospitality sectors. Katie is responsible for translating business plans and market entry strategies into tactical marketing strategies to position the ISG brand and support the business to win long-term sustainable work with like-minded clients and consultants.
Katie is an experienced B2B and B2C marketing professional, with over seven years in senior marketing and public relations roles. Prior to joining ISG, Katie worked for one of the biggest names in the real estate sector, Greystar – an American real estate firm managing over 400,000 residences with a $13bn global portfolio. Katie has extensive experience leading cross-functional projects in PRS (private rental sector) and student accommodation, as well as brand-building know-how and proven revenue growth.