ISG was responsible for the architecture, design, and project management of the flagship showroom- ‘The Citroën Experience Centre’ in China. ISG communicated the Citroën Asia brand by creating an exciting, interactive and evolving navigational experience throughout the showroom for the customers. At the same time, a clean and minimal space was maintained so as not to distract from the main product.
The space consists of two floors that include digital animated projection screens, concept, heritage, imported and local car displays, a retail area, cafe, bar, meeting room, lounge, and even a VIP area. Other challenges facing ISG included designing the curtain wall with removable glass panels in an aesthetical way, in order for cars to be lifted through into the showroom.