03 December 2018
In another fantastic night for #TeamISG, our innovative approach to marketing was recognised as we took home the Construction Marketing Awards ‘Best Contractor Marketing Campaign’ gong.
ISG’s creative hospitality-based campaign was shortlisted in two categories at this year’s awards, which showcase the industry’s creativity, innovation and effectiveness in marketing.
The second nomination came in the Best Use of Direct Marketing award category.
ISG created a unique Tinder dating app themed Valentine’s Day campaign, designed to generate site traffic and raise awareness amongst hoteliers and hotel construction specialists about its hospitality services.
The campaign led directly to business opportunities, making ISG stand out for its innovative marketing approach and ability to connect with customers, while providing a return on investment (ROI) of 1,555%.
The judges said of the campaign: “An interesting approach to a properly researched and defined audience.
“Once the gap was identified, ISG explored the issues and opportunities to formulate a campaign strategy – a creative, tactical campaign that delivered great results.”
The ceremony took place on Thursday 29 November at the Hilton Bankside hotel.
To see the full list of winners, visit the Construction Marketing Awards website.