10 May 2018
ISG joined together to run, golf, bake and quiz its way to raising a fantastic £22,697 in support of Macmillan Cancer Support’s ‘Just say the Word’ campaign.
Along with eight companies from the construction, electrical and home improvement worlds, ISG partnered Macmillan’s ‘Just say the Word’ campaign in a bid to raise awareness around the impact of cancer on men, and encourage those who need it to ask for help when affected by cancer.
The campaign, which took place from 23 April – 6 May, saw ISG join forces with Mace, Benchmarx Kitchens and Joinery, CEF, Selco Builders Warehouse, telent Technology Services, Topps Tiles, Travis Perkins and Wolseley, for the Cancer Coalition.
In 2017, ISG’s UK charity partner, Macmillan Cancer Support, received just 76 calls from men each day, compared to 176 from women, to its support line service.
Although these numbers are rising, statistics show that men are still 22% more likely to get cancer than women.
Additionally, 49% of men diagnosed with cancer have reported experiencing anxiety during treatment, and 25% felt depressed when they were diagnosed.
To raise vital funds and awareness for the Macmillan Support Line service, ISG teams spanning the length and breadth of the UK got involved in some fantastic events over the two-week campaign, including:
- a marathon relay in Whitstable, Chorley, Huntingdon and Bristol
- golfing with subcontractors at The Belfry near Birmingham
- a pub quiz hosted by UK Construction South
- cycling, rowing, running and walking 895km across offices in London, Birmingham, Huntingdon and Ipswich
- hosting bake sales, raffles, sporting sweepstakes and sponsored walks in Scotland, Bradford and London
- a charity day and dressing in green at sites in Birmingham and London
- holding a raffle and tuck shop in Bradford
- organising a sponsored walk, raffle and baking competition in Scotland.
During the campaign, Cancer Coalition partners raised an unbelievable £100,000 for Macmillan, ensuring more people get access to its vital services, while changing men’s perception of cancer and encouraging more people to #JustSayTheWord.
To find out more about the Just say the Word campaign, visit the Macmillan website.