20 November 2018
This Christmas, something magical is coming to life at MediaCityUK in Manchester.
ISG’s team in the Northwest has volunteered to be the sole logistics partner for the Walking with The Snowman trail, which will see 12 beautifully decorated sculptures appear overnight on 21 November.
Celebrating the 40th anniversary of the beloved picture book character, ISG’s installation marks the start of a six-week trail by Wild in Art – the organisation behind the Bee in the City mass art installation this summer.
The Snowman sculptures are themed around the 12 days of Christmas, with ISG sponsoring ‘nine ladies dancing’, which has been designed by Manchester artist, Lizzie Rose Chapman.
A learning programme supported by Salford City Council will also launch in conjunction with the trail, with local school pupils decorating one-metre-tall Snowman sculptures, which are to be displayed inside cultural and leisure venues across MediaCityUK.
These medium-sized sculptures will be returned to the schools that created them at the end of the trail, while the 12 larger snowmen will be auctioned off to raise funds for BBC Children in Need.
Paul Munro, regional director for ISG’s Northwest business, which has an office in MediaCityUK, said: “We are delighted to be involved with this project, which will inspire thousands of young people across Manchester and bring something magical to life this Christmas.”
Ben Reed, head of creative development at Wild in Art, said: “ISG supported us with the installation of the over 100 sculptures as part of the Bee in the City project this summer, and it is a privilege to be working with them again.
“The team has been immensely supportive, providing a project manager to work with us on logistics plans, as well as a putting forward a whole team of installers.
“We are delighted to be working with ISG on this project, which will bring a bit of Christmas magic to MediaCityUK.”
Subcontractor, Heyrod Construction, is joining the ISG team to support the project through the provision of plant and labour, while local joinery contractor and supply chain partner, TMJ, supported with the preparation of concrete plinths.