Our brand story

A bold new ISG for a bold new world 

ISG's new vision and values

ISG is focused on becoming better, smarter, and more innovative than ever before – and to do this, we established a new brand in 2016. A month before the official launch we released our brand trailer – after extensive research and consultation with our employees, clients and consultants – to announce our new vision and core values with our people as the first step in our new brand roll-out. Watch the brand trailer below.

And then in October 2016, ISG’s bold new brand was launched. The brand film summarised some of the crucial work we did to get to this point and revealed the strategy behind our new brand. Watch the brand film below.